In my last email, I introduced you to the Bland to Bold Framework™, a diagnostic that helps you assess how bold or bland your content is by measuring the presence of four elements: Originality Novelty Proof Depth Today's email is about the first element: originality. I define originality as t...

  I’m wicked excited to introduce you to the Bland to Bold Framework, a diagnostic that helps you assess where your content falls on a spectrum from bland to bold by measuring the presence of four critical elements. There are four elements of bold content: Originality: the distinctiveness of y...

  I've been in a wrestling match with this newsletter for two years now.  First, I penned “Leading Thoughts,” a long-form monthly newsletter where I repurposed insights from my old podcast (RIP).  Me pouring one out for “The Notorious Thought Leader." "Leading Thoughts" was a success — I quickly...